The selling process generally begins with a determination of a reasonable asking price. Your Real Estate Professional
can give you up-to-date information on what is happening in the market and assist you in determining your homes current market
value and if necessary can suggest cosmetic repairs that can drastically enhance the ability for your house to sell quickly.
The next step is a marketing plan. Marketing, in essence, means letting the world (and especially other realtors) know
that your home is for sale. Studies have shown that more than 73% of real estate transactions throughout the country involve
a buyer's agent and a seller's agent. In other words most likely, the agent who lists your house will not also be representing
the buyers. For this reason it is important to let all other local realtors know that your house is for sale.
Another important factor is Security. When a property is marketed with an agent's help, you do not have to allow strangers
into your home. Agents will always pre-screen and accompany qualified prospects through your property ensuring your property
from theft or damage.
Realtors are also pro's at negotiating and closing. They will help make sure you get exactly what you want from the
sale and will ensure that all necessary paperwork is completed correctly and in a timely manner.
Real Estate Agents subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of
the process of buying and selling real estate. An independent survey reports that 84% of homebuyers would use the same Real
Estate Agent again.
A final item is the misconception of real estate fees or commissions. According to a recent NAR study, the average
markdown of sellers who do all the work themselves (FSBOs), without any assistance from a real estate agent, is 15.4%. (A
separate USA Today study came up with an even higher figure.)
The kind of people who typically buy from FSBOs do so only because they're looking for a bargain. Most FSBO offers from
potential buyers tend to be "lowball" offers. These sellers may be paying ZERO dollars in commission, but the total
cost, time, effort and trouble of getting their homes sold will far exceed any fee charged by a seasoned RealtorŪ.
This is why good RealtorsŪ have been around for so long and will continue to help sellers for as long as homes are sold.
RealtorsŪ simply put more money in the seller's pocket after all is said and done with the least amount of inconvenience and
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